Very few game companies can publish 6 Facebook games in a year, and yet Digital Chocolate is in the midst of doing it in the course of a few weeks. It began with Card Rivals, followed by Hollywood City, Vegas City, Island God, Epic Fighters and Ninjas Rising. How did we do it? We’re leveraging a global organization, “best practices” doctrine and an internal technology base that means that we don’t have to reinvent the wheel. And by having a more diversified product lineup we can be more like TV channels and less like a single movie. Because of our cost structure, it costs less to bring a game to market. And if it catches on we can invest in it further with the knowledge that customers care. After all, Rowling did not write all the Harry Potter books and make all the films and video games up front.
Here’s a recap of our recent launches: