We recently reached 40 million downloads on the Apple App Store and continue to be # 1 on that platform in total downloads, number of apps charting at # 1 (six), number of apps charting in the Top 5 (twelve) and total number of consumer reviews (closing in on 1,500,000).  That last figure blows me away; our App Store review forum community rivals the population of Barcelona, Vienna or Philadelphia!

Because of these leadership characteristics, we also look pretty good on another somewhat odd metric:  if a consumer enters a single digit into the App Store search feature there is about a 20% chance that Digital Chocolate will be one of the top “recommendations”.  This is not some SEO trick it is simply the result of being so dominant in downloads and the apparent fact that the search system proposes recommendations based on what other customers have been looking for and downloading.  When a whole lot of people are looking for Digital Chocolate, the search engine sees some of these letters or numerals and it thinks, “oh, you must be looking for Digital Chocolate, everyone else is”.  We’re the # 1 recommendation for the letters “D” and “H” and the numeral “3”; and the # 2 recommendation for the letter “C” and the numerals “3” and “9”.  For the numeral “3”, we comprise the top 3 recommendations (3D Brick Breaker Revolution, Haunted 3D Rollercoaster Rush and 3D Rollercoaster Rush).  We even show up in the top handful of recommendations for the letter “I” which is apparently because of the word, “Inc.” at the end of our company name.  No doubt tens of thousands of apps have the letter “I” in words like this but they’re not getting the download activity that we are.